Projects
Social Media
I have led social media efforts across a variety of industries, ranging from an electrification company to humanitarian aid. I love the analytics portion of social media, dissecting why a post did so well or how the number of followers grew so quickly. Content calendars are my forte.
Highlights
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Began a pilot project to manage Twitter and LinkedIn profiles for a public company's C-suite finding ways to tell compelling stories about how electrification is the future.
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Developed a rapid response strategy for a humanitarian organization to pivot quickly according to the global news cycle.
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Led influencer outreach efforts and organized a cross-functional team to build relationships that expanded the digital footprint of a nonprofit and diversified the current audience.
CRM & Project Management
Something to know about me: I like figuring things out. My favorite kind of job is where I get to be the project manager who solves a problem. If you need to onboard CRM software or bring more organization to your operations, I'm your girl.
Highlights
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Lead project manager for onboarding CRM software, such as HubSpot, Salesforce, Sprout Social, and more.
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Acted as the key liaison to external CRM companies to create annual plans that served specific use cases.
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Worked closely with an in-house IT team to create a CRM system that benefitted internal departments and the membership organization.
Other Digital Projects
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Website rebranding
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Infographics
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Digital statistical reports
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Data gathering
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Video script writing
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Blog content
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Email marketing
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SMS campaigns
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Asset management
